E-Commerce Manager

As E-Commerce Manager at Vlisco, you will shape and lead the global e-commerce growth strategy to boost online sales and profitability across all digital channels. You are responsible for delivering a seamless and premium customer experience on Vlisco.com, continuously enhancing customer value. In this role, you will also play a key part in accelerating the digital transformation of Vlisco’s retail operations in African markets, using your expertise to bridge commerce and innovation. In this role you report directly to the CCO.

KEY RESPONSIBILITIES

E-Commerce Strategy & Execution

• Drive digital growth and lead a team, ensuring a seamless, data-driven online customer experience;

• Manage the full e-commerce operation,  from strategy to execution, ensuring commercial success and brand consistency across all digital touchpoints;

• Own and manage the P&L  for e-commerce operations;

• Drive online brand awareness and sales growth;

• Continuously improve Vlisco.com across UX, platform development, and KPI performance;

• Set and monitor online sales goals, based on sales and performance targets;

• Manage the e-commerce calendar, media budget and performance reporting.

Team Leadership & Collaboration

• Lead, develop and coach the e-commerce team;

• Ensure the team is prepared for current and future digital business opportunities;

• Collaborate closely with marketing, product/merchandising, supply chain and finance to align business goals.

Customer focus & Data-driven optimization

• Use customer insights, analytics, and campaign data to guide decisions on assortment, promotions, and UX;

• Continuously improve the end-to-end customer journey across all touchpoints;

• Drive brand engagement and conversion through targeted, insight-led initiatives.

WHAT ARE WE LOOKING FOR

• Bachelor’s or Master degree in a relevant field;

• At least 5 years of experience in the e-commerce;

• A driven, open, entrepreneurial and result oriented mindset;

• Strong planning, analytical and organisational skills;

• Knowledge of CRO, SEO, SEA, Analystics, CMS, e-commerce marketing platforms;

• Experienced with Shopify, Magento or similar e-commerce platforms;

• Fluent in English, proficiency in Dutch or French is a plus.

IN RETURN WE OFFER YOU:

• Competitive salary, including a 13th month salary, 8% holiday allowance and a pension plan;

• 25 holidays + 13 ATV-days per calendar on a full-time basis;

• Travel expenses for travelling by private or public transport;

• Personal sustainable employability budget;

• Various learning & development opportunities offered through our Vlisco Academy;

• A workplace situated in the centre of Helmond, within walking distance of Helmond station.