E-mail Marketeer

Description

For our digital marketing team we are looking for an E-mail Marketeer. In this role you are responsible for the development and execution of the e-mail marketing & strategy for global and local B2C campaigns. You need to drive continuous improving performance of e-mail campaigns based on data analytics and brands KPI’s.

 

Key responsibilities:

  • Ensure sufficient and relevant content-creation for e-mail campaigns based on input of our E-Commerce department to target user behaviour.
  • Set-up and monitor A/B e-mail campaign testing, generate important analytical reports that supports our Digital Marketing Team, our online channels and our topical marketing activities.
  • Translate available MarCom material to actionable e-mail marketing content and provide feedback loop to MarCom-teams to improve applicability of content for B2C /Local campaigns purposes.
  • Participate in multidisciplinary project teams on business process/operational improvement issues. Partner in cross-functional teams to drive Digital Marketing & E-Commerce strategy.
  • Identify and report opportunities to optimize copy/layout/design based on A/B tests results and make sure the best practices are implemented.

Requirements

You have a completed Bachelor degree, preferably in communication and  knowledge and experience with e-mail marketing & marketing automation. You are analytical and able to derive meaning from data through A/B testing and Google Analytics. Understanding of front-end development skills such as HTML, knowledge of graphic design programs is essential. You are fluent in reading and writing English, French is preferable. You can be described as result driven, detail oriented and an excellent planner and organizer.

 

About Vlisco:

The Vlisco Group is a company with an exciting story to tell. For over 170 years, Vlisco has created high-end and highly desired textiles, which have become part of the vibrant culture of West and Central Africa. Vlisco Group has four brands in its portfolio: Vlisco, Woodin, Uniwax and GTP. Design, Fashion, Creativity, Innovation and Quality are the overall brand values. With headquarters and production facilities in Holland, Ivory Coast and Ghana, numerous local commercial organizations and around 2.300 employees, Vlisco Netherlands is looking for candidates who can contribute to developing our future business. Individuals who feel at home in our international culture and can relate to the dynamic and creative nature of our business. Individuals who themselves have a story to tell.

 

What we offer:

In addition to a competitive salary, a 38-hour working week, holiday allowance and an extra 13th month salary. You will be part of the Marketing team within Vlisco where you will have the opportunity to grow your analytical and creative skills and contribute to the overall success Vlisco Netherlands B.V.

 

Do you want to join our company too?

If you are the candidate we are looking for, please apply by sending us your resume and motivation. If you would like more information about this vacancy, you can reach out to Rebecca Stumpel, Corporate Recruiter on +316 22487269.